Debbie Morrison said: “The need for media agencies and clients to direct their interests is greater than ever. Feedback from the Agency community has shown that Version 1 of the framework has really improved their conversations with clients on key issues, and we are confident that Version 2 will allow for even more in-depth dialogue and allow the parties to embark on a stronger and more sustainable relationship. The new framework, developed by Fieldfisher, is more rounded and equitable, indicating that the content of the version was viewed on two ISBAs with the six networks of media agencies. This was achieved through the IsBA partnership with PwC, which acted on behalf of ISBA as an independent broker and reviewed comments and suggestions for the agency for the update. ISBA also took valuable comments from the IPA. Sam Tomlinson, PwC said: “PwC is an independent neutral party committed to providing a trusted advertising ecosystem that works for all participants, including advertisers, agencies, media owners and ad-tech. We welcome the constructive commitment of all agencies and IPA to version 2 of the ISBA media framework and support guides, and believe that they will quickly become a benchmark for global best practices. Fifty members were consulted as part of the development of the second version. The framework should serve as a starting point for negotiations between the client and the media agency that allow for an amendment that meets certain requirements. Understanding how members used and adapted the framework was critical in reviewing the amendments. The biggest reformulation has focused on the digital advertising clauses, which shows how complicated this sector is for marketing companies and that it is important that they review their agreements on these services. ISBA has ensured that improvements to JICWEBS standards on issues such as digital media, trademark security, advertising fraud, visibility and verification are tailored to JICWEBS standards.
This model ANA Non-Disclosure Agreement (NDA) is intended to be used between a legal auditor and a media sales agency. It can be used as an exhibit to the master service agreement between a presenter and his agency. This NOA model should therefore be examined in conjunction with the proposed ANA contract. As a companion to the “Media Transparency: Prescriptions, Principles, and Processes for Advertisers” report, the ANA, in collaboration with its General Counsel Reed Smith LLP, has developed a Media Agency Master Media Planning – Buying Services Agreement (version 2.0), which can be used by advertisers to develop its own agency agreement. In June 2017, ISBA conducted an audit with members to determine the use of the media services framework. More than $6 billion in media spending was identified and negotiated as part of the negotiation. The treaty was officially adopted by 15 agencies. ISBA has worked closely with its members, experienced lawyers and experienced media consultants to bring out key topical themes.