Simple Photo Licensing Agreement

EXCLUSIVE LICENSE – If an exclusive license is granted, it limits not only the client in his use of the licensed images, but also the photographer in his ability to license the work to multiple users. It is also important to note that exclusive licenses can be very broad or very specific. The license may confer on the licensee the exclusive right to use a photo, individually or in any combination of a given media, sector, territory, language, period, product and/or other specific right negotiated between the licensor and the licensee. Licensing photography can be an incredibly beneficial revenue stream for a photographer. Commercial and editorial photographers will look at these subjects much more often than retail photographers, but any talented photographer out there has an image library with licensing potential. Navigating by combining business, legal, and artistic considerations can be complicated, but not necessarily overwhelming. It becomes easier and there are resources available to help. Let`s take a look at an example that could help clarify all of this. When I am hired by a company to photograph an event where a new product is marketed, my photos fall into the “commercial” category. The company will use my photos to promote and sell the new product.

A photographer from the local newspaper, who also covers the event, can take exactly the same photos I take, but they will be editorial in nature. The key here is that the difference is not in the content of the photos or how they were taken, but in the end use. The photojournalist and I were both paid to cover the same event, but it`s how each of our images is used, which ultimately determines whether it`s commercial or editorial work. More broadly, the same could be said for all of us as photographers. The donor may also decide whether and to what extent the licensee is entitled to treatment. In this regard, there is nothing that cannot be agreed. You can, for example, agree on whether the licensee can completely rearrange the image or whether only minor revisions such as size and color can be done. .

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